How We Failed but You Succeeded: The Entrepreneurial Journey Towards Wikipedia FinTech for Free

June 17, 2024

In the world of fintech, failures are often seen as stepping stones to success. This article explores the story of an entrepreneurial venture aiming to create a free Wikipedia platform dedicated to FinTech. Despite encountering numerous setbacks, the journey ultimately led to triumph. Let’s delve into the details.

The Birth of an Idea:

A fintech consulting company embarked on a mission to provide free online access to in-depth national profiles. Rather than monetizing these reports directly, the company focused on attracting potential customers who would benefit from the valuable insights contained within the reports. With 31 national reports available in English, Spanish, and French, the company embraced transparency, even in acknowledging its own failures.

Navigating Obstacles:

As a fintech consultancy and startup, the company faced its fair share of challenges. Initially, it struggled to secure contracts with local banks in Georgia. To overcome this hurdle, the company established an entity in the UAE to foster appropriate payment partner relationships. Another misconception was the belief that an e-commerce store would not require an IT team. However, reality proved otherwise, and the company found solace in a long-term partnership with a talented IT professional.

Unforeseen Revelations:

When the company launched its in-depth national profile reports within its home country, expectations were high. However, the demand fell short of projections. The target audience turned out to be a niche group, primarily consisting of experts in financial technology and related digital fields. Rather than purchasing the reports, these individuals approached the company with exciting new projects and custom research orders, recognizing the company’s expertise. The only reports in high demand were industry-specific reports.

A Paradigm Shift:

This realization led the company to understand that its true value lay not in the monetary gain from each report, but in the generation of potential leads through its fintech national profile reports. The company’s national profiles attracted exceptional clients, stimulating fascinating research projects and consultation opportunities. Capitalizing on this insight, the company decided to make all its in-depth fintech national profile reports available for sale on a former website. Simultaneously, a groundbreaking idea emerged: the creation of a completely free Wikipedia FinTech database.

Wikipedia FinTech: A Global Knowledge Hub:

The vision for Wikipedia FinTech materialized as a global, multilingual database categorized by regions and countries. The database currently offers 31 free online national reports, covering a wide range of countries, including Algeria, Kenya, Nigeria, South Africa, Iran, Saudi Arabia, Turkey, the UAE, Australia, China, India, Indonesia, Japan, Mongolia, Thailand, Argentina, Brazil, Canada, Colombia, Mexico, Peru, the United States, Germany, Italy, Portugal, Spain, Sweden, and the United Kingdom. Users can explore these reports by simply clicking on the interactive map.


For those who love staying up-to-date with the latest trends and insights, the company encourages sharing and feedback among colleagues and peers. By continuously pushing the boundaries of financial knowledge, the company, known as “What the Money?,” acts as a global fintech consultancy, advising businesses worldwide on digital innovations, payment landscapes, and e-commerce contexts. The company publishes summaries, news analyses, national reports, and commentaries on trending topics within the digital industry. Explore the available reports on our website and join us in expanding financial knowledge horizons.

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